The Customer Success Manifesto

Here's how you take action

Today’s Market Realities

Customer loyalty is dead...
The days of customer lock-in are gone forever...
Cloud has changed the speed at which the world operates...

New rules for the new world

Customer Success is business success...
Making customer successful goes beyond customer management...
Sensors into customers for real time insights are essential…

The Customer Success Manifesto
Guiding Principles of Great Customer Success

Value

Over
customer management

Customer Actions

Over
words

Real-time sensors

Over
historical snapshots

Contextual Engagement

Over
periodic check-ins

All customers

Over
high-value customers

All users

Over
buyers and decision makers

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